Tension and Leksands IF in unique collaboration to develop Immersive Fan Engagement through 5G
To increase audience attendance at stadiums, Tension and Onsite Sport has developed an app to provide a completely new gaming-inspired, more interactive sports experience. With Leksands IF, Telenor, and Ericsson, the audience can create their own sports experience via the 5G network of the future.
Tension's patented technology in hardware and software forms the base for the initiated pilot project with Leksands IF. The aim is to attract the digital generation "Gen Z" to their fan base. This is done via the LIFE app developed by Tension and based on a platform from Onsite Sport, a company that combines gaming technology with sports experiences.
– This will change everything we know about Fan Engagement. Together with Leksands IF's dedication to sports and Tension's experience in innovative tech solutions. We will take sports experiences to a new and unexpected level together with our partners, says Magnus Björkman, CEO at Tension.
– By combining games with sports, we can reverse the trend that many sports clubs are experiencing today with reduced numbers of fans both in and outside the arenas and instead increase engagement among younger people and attract new supporters, says Fredrik Sjöö, CEO of Onsite Sport, which specializes in software development and user friendliness in Fan Engagement.
The platform from Onsite Sport is based on engagement-driving features in Gamification, such as reward systems, AR games, personal avatars, virtual teams, and more. The project also includes "Fan-based Control of Experience," where the app user can experience the arena from unique camera angles and direct their own sports experience.
– This will enable so much for LIF's audience to shape the hockey experience to their own. That Leksand gets to be part of the pilot project together with Tension means a lot to us, but above all, for the future of the sport and support culture, says Andreas Hedbom, CEO & Club Director of Leksands IF.
With Telenor and Ericsson's help, the future of communication is enabled via 5G at Tegera Arena in Leksand, which takes the sports experience to new levels. The experience is intended to be available to the entire Leksands IF fan base. Telenor and Ericsson's technology and network make the platform as seamless via the app as it is in real life.
The project is currently implemented at Leksands IF's home arena but also illustrates a concept that has a broader application for other clubs and events. The project is presented as a Proof of Concept with Ericsson during the Mobile World Congress in Barcelona.
The proof of concept was conducted over an end-to-end 5G Standalone mobile network powered by Ericsson 5G Core and RAN. Radio Resource Partitioning (RRP) RAN Slicing combined with Core slicing and Exposure APIs provided application controlled connectivity performance for the PoC.
Information about the project & partners:
The app is called LIFE (Leksands IF Immersive Fan Engagement) and contains several functions within Gamification and "User-based Control of Experience." The features are based on a framework from Onsite Sport, which specializes in software development and front-end Fan Engagement. Tension contributes to the technology required for multi-camera streaming, where Intel delivers high-quality servers that allow streaming on multiple devices simultaneously. Ericsson and Telenor are enabling the fast 5G network required to achieve the seamless experience needed for the technology and framework, which has been implemented at Leksands IF's home arena Tegera Arena in Dalarna.
LIFE-appen, utvecklad av Tension
Onsite Sport-kamera som ger unika vinklar i LIFE-appen.
Upplev arenan på ett sätt som aldrig förr med LIFE-appen ur unika kameravinklar.
LIFE-appen, utvecklad av Tension
Magnus Björkman, CEO TENSION
firstname.lastname@example.org +4670 33 99 391
Fredrik Sjöö, CEO Onsite Sport
email@example.com +4670 83 09 742
Andreas Hedbom, CEO & Club Director Leksands IF
Andreas.firstname.lastname@example.org +4670 82 96 678
Johan von Heijne, Communications Manager Northern & Central Europe Ericsson
Johan.email@example.com +4670 36 00 978
Telenor Press & Communication
firstname.lastname@example.org +468 410 100 40