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Branded Apps that Inspire Engagement and Strengthen Identity

  • Emma Tranevik
  • Aug 7
  • 2 min read
Picture of different apps, developed by TENSION graphics AB

Building Scalable, Interactive Apps for Tourism, Sports, and Entertainment Brands


TENSION Graphics specializes in creating custom apps that help organizations stand out, connect with their audience, and elevate their brand. From public events and local destinations to entertainment parks and sports experiences, we build digital tools that blend storytelling, interactivity, and utility.


The Challenge

Modern brands must offer more than a logo and a slogan; they need to deliver experiences. Whether attracting tourists, entertaining families, or engaging sports fans, organizations need solutions that are mobile-first, on-brand, and easy to update. The challenge: create flexible apps that look great, run smoothly, and deliver real value to end-users.


The Solution

TENSION has delivered branded apps for a wide range of use cases, each tailored to meet the client’s unique goals, audience, and environment. Our creative team combines innovative graphic design with intuitive UX and gamification strategies that turn users into participants.

Below are a few examples:


  • Vansbrosimningen:

    For one of Sweden’s largest open-water swimming events, we created an app that provides participants and spectators with live race tracking, schedules, and personalized updates. It turns a local event into a connected experience.


  • Bjursås Berg & Sjö:

    A nature destination in central Sweden, Bjursås, needed a digital tool to showcase seasonal offerings. We built an app that helps visitors plan their activities, discover trails, and access real-time weather and facility updates.


  • CopperTales for Falu Kommun:

    This interactive story app gamifies the history of Falun's mining town for school children and families. The app combines beautifully illustrated graphics, rich animations, historical facts, quests, maps, and guides to make learning fun and mobile. Through achievements, collectible elements, and character-driven storytelling, CopperTales brings history to life in a uniquely engaging way.


  • Heroes of Falun (Ski World Championship 2027):

    Created for the official Falun 2027 organization, this app turns locals into ambassadors by offering fun challenges, team-building tasks, and shareable content leading up to the event. It leverages gamification to build community spirit and anticipation.


  • Tomteland:

    For Sweden’s magical Santa park, we developed a family-friendly app with maps, stories, and facility updates. Its whimsical design and playful interface reflect the park's fantasy world while providing practical tools for families.


Each app is built with scalability in mind. Whether our clients want to expand to more languages, integrate new features, or manage content through a CMS, our solutions are designed to evolve with their brand.


The Result

TENSION's branded apps enhance brand presence, boost user engagement, and drive tourism and event-driven revenue. By combining clear design, gamification, and mobile-first development, we help organizations meet their audience where they are: on their phones, ready to explore.


For more information about our app projects, click here.

Want to bring your brand to life with a custom app? 

Contact TENSION and let’s build something impactful together.


 
 
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